Over the weekend I was doing my regular life stuff: cleaning, shopping, cooking, trying to do a little reading, you know -- that sort of stuff.
I was looking through one of my jewelry magazines and was really struck with the pricing of merchandise (charms, chain, findings, gems and alike) and started doing some comparison shopping again. So, here's the part I do not understand. Why does a customer see an item (let's say a angel charm). The charm retails at one shop for $2.00, another shop for $2.25, and my shop -- The Brass Bouquet -- for $1.10. It's the same brass, the same manufacturer who cast the brass. Our finishes are similar (actually my finish is better..it's not muddy or so dull that you are unable to see the design in the charm.
Why do buyers gravitate towards an item which is the same but the price sometimes is up to 82% cheaper at my shop? My husband and I got into quite a theoretical discussion about it. We must have crunched numbers and talked about it and screened other websites for three hours. We could not come up with a logical answer.
Being a frugal little shopper that I am, I am always trying to find a good deal be it clothing, food, toiletries, tickets to a theater, motel rooms -- I go the distance. So I do get confused and befuddled when I see this counter action going on. Is there something I'm missing that everybody else is seeing that I don't????
Well, that's it for now. I hope everybody is enjoying their summer days and the weather is groovy where you are. It's been raining here for a week!! -- Tata, Jill