Thursday, October 2, 2008

Finding New Routes On Economic Rough Roads

When jewelry artist Kalli Crawford and her friends Amy Schwab and Lori Christensen decided to hold a few home parties, they had no idea where it would lead them. Kalli, Amy and Lori have fine-tuned the art of home parties and are reaping the rewards of excellent marketing skills, beautiful hand-crafted merchandise and networking. (in other words: hard work and determination)
Kalli told me in a recent interview that the three of them hold home parties for an evening/afternoon of fun, refreshments and selling. Kalli brings in her beautifully crafted vintage-aged brass and sterling silver jewelry. Lori has a unique line of stationary, ( and Amy dazzles the group with handmade cloth belts and headbands ( Kalli says they always send a "housewarming gift" prior to the event so the host can show friends a sample of what products are coming to the show to pique their interest and get the guests jazzed for shopping. Plus it's really a nice way to thank the host in advance for hosting the event. The host receives 10% from the sale receipts. And, usually a guest at the party will ask to host a party in the future which, of course, is the big bonus for Kalli, Amy and Lori. Kalli says this has been a very successful program and parties have been springing up from as far away as Portland and Seattle from their home base in the Bay Area of California.
Since starting these home parties, guests have invited them to other untapped sites to hold sales, such as wineries and philanthropic fund-raisers. Networking!! Kalli says networking is the key. "Meeting people and knowing people in different environments is extremely helpful in finding new places to hold sales."
I thank Kalli for sharing this great story with me and wish she, Amy and Lori continued success in the future. Be sure to visit their websites when you get an opportunity. Kalli's site is still a work in progress (don't we all know about that?)
I'd like to know! Email me at and tell me a little bit about yourself. If I find your story interesting, I will call and interview you.....You could be featured in my blog and become somewhat famous. Ok-- maybe sort of famous. Well, whatever! :-)
Check out my website for my always-incredible hand-patina'ed brass at
Send comments to Jill at
and remember, until next time: Pay it Forward

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